Ringtones for cell phones11/7/2023 Hutchison launched the service two years ago through a tie-up with Yahoo! It now records 15 lakh ringtone downloads a month, a number that is growing by 30 per cent every month. One estimate says the annual market would be Rs 100 crore by the end of the year.Įncouraged by the response, most mobile operators have ramped up their ringtone businesses by tying up with portals. At Rs 7-10 per ringtone, that's a lot of money. The figure is expected to reach one crore a month by the end of the year. In June, an estimated 40 lakh ringtones were downloaded from popular web portals like Yahoo!, Rediff, Phoneytunes, MSN and Indiatimes, among others. The desire to be different in an extremely crowded mobile-phone market has resulted in booming business- for mobile-phone operators, music companies and even composers. Soon, music CDs and mobile ringtones will be released simultaneously. Love your wife? Her mobile's ringtone can be the profession of your love whenever you call her. If you hate your boss, download a dog's bark as the ringtone for calls coming from him. "A mobile phone was never meant for this, but ringtones seem to have become a symbol of individuality for mobile-phone users." "The ringtone is a funny animal," says Balu Nayar, head of value-added services, Hutchison. They talk, even sing-complete with stereophonic or polyphonic sound effects. From Tauba, tumhare ye ishare to Kaanta laga to the Ketchup Song to Shah Rukh Khan's voice exhorting " Tum jab tak nahin uthaogi, main yoonhi bajta rahoonga" in Darr style, mobile phones don't just ring anymore. Handsets are no longer the differentiators. "It makes heads turn," says the 23-year-old Shaikh.įor many of the lakhs of Indians who join India's booming mobile phone club every month-it numbers two crore currently-a mobile that doesn't have a unique ringtone is not a mobile. "It is a little over the top, but people just roll their eyes when my phone rings." Ask Imran Shaikh, a web designer who is frantically searching for the "Lifebuoy jingle". That's because the former Miss India-turned actor has the Babujee item number as her mobile ringtone. Whenever Gul Panag hears a song from the film Dum, she reaches for her mobile phone.
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